Ozinna: The Brand And Fashion Whisperer

Ozinna Anumudu or Zina as she is fondly called by friends and family is a name that resonates with style, innovation, and entrepreneurship in the Nigerian fashion industry. As the founder of Ozinna.com and TSC Agency, her journey is marked by a unique blend of creativity, making her a trailblazer in branding and fashion.
Born into the prestigious Anumudu family, with a business guru father and a fashion icon mother, Ozinna’s story begins in Lagos, Nigeria, where she spent her early years before moving to the United States at the age of 14. Her academic journey took her to George Washington University, where she majored in economics and minored in communications. She furthered her studies with a master’s degree in communications, equipping herself with the skills that would later define her career.

At the end of her Master’s degree, and despite opportunities to intern globally, Ozinna chose to return to Nigeria for a six-month internship program, underscoring her commitment to her roots. This decision set the stage for her to make significant contributions to the Nigerian fashion industry.
In October 2015, Zina launched TSC Agency, a communications firm dedicated to helping brands connect with their audiences through innovative strategies, content, and activations. TSC has since worked with high-profile clients such as Zaron, Puma, GTCO, Eco Bank, and Lagos Leather Fair, solidifying its reputation as a leading agency in the branding and communications field.

She didn’t stop there, her love for fashion and her knack for providing solutions led to the creation of Ozinna.com in 2017. Shortly after its inception, the platform faced challenges with logistics, causing a temporary shutdown. However, in 2020, Ozinna relaunched Ozinna.com, transforming it into a premier destination for Nigerian fashion. Today, the website features pieces from top designers like Banke Kuku, Andrea Iyamah, Wannifuga, Dye Lab, and Obida, with worldwide delivery.
Ozinna’s bold and daring style, coupled with her passion for Nigerian fashion brands, has established her as a style icon. She is widely traveled and well-versed in global fashion, yet her heart remains with Nigerian designers. As the lead curator for Ozinna.com, she explores identities and inspires creativity and boldness through timeless and trendsetting pieces that reflect heritage and style.

Her influence extends beyond fashion; Ozinna inspires a community of individuals to be confident, creative, compassionate and their most authentic selves. Her unique taste and advocacy for self-expression have made her a tastemaker in the industry.
With recent successes such as a pop-up event in Ghana, Ozinna continues to expand her influence and impact on the fashion world. As she navigates the future, her dedication to promoting Nigerian fashion and empowering women remains unwavering.
Outside of her professional life, Ozinna is a passionate lover of God and an avid football fan. She values her time with family and friends, cherishing the moments spent with her siblings and loved ones.
Ozinna Anumudu’s journey is a testament to the power of passion, creativity, and resilience. She is not only shaping the future of Nigerian fashion but also inspiring women in Nigeria and beyond to embrace their unique identities and pursue their dreams with confidence.
We caught up with Zina recently, see below for our interview with the Brand and Fashion Whisperer
Q: Tell us something interesting that most people don’t know about you.
A: I played varsity football when I was in high school, I actually almost did it in college too but my parents discouraged me no to. I am still just as interested, the only difference now is that I watch it not play it.
Q: Can you tell us a bit about your early life and how your up-bringing influenced your life today?
A: I started school in the U.S when I was 14. My parents are what guided me to forge my path, having both parents that are entrepreneurs shaped who I am today especially being the only entrepreneur out of 4 siblings.
Q: You moved to the United States at a young age to complete and further your education. What was that like for you and how did it shape your perspective on life? Also, after completing your

master’s degree, why did you choose to return to Nigeria for your internship instead of pursuing opportunities abroad?
A: Moving to the U.S was definitely a culture shock for me especially because I went to boarding school in Nigeria but despite that, I am very attached to my Nigerian roots to not want to come back. I always knew I wanted to move back home unlike my twin brother, who is the opposite, he still hasn’t come back. I looked forward to coming back home because I just felt like I would have a greater impact in Nigeria.
Q: Growing up with a father who was a great business man and a mother who is a fashion trailblazer, would you say your parents’ business acumen and fashion sense influenced your love and passion for fashion and business?
A:Yes,definitely. I am grateful to say that I had a healthy mix of my parents. My mother made me confident, daring and able to express my personal style because although she is a fashionista as well, we definitely have different tastes. As for my dad, he allowed me to see that techniques of selling clothes are not so different from the techniques my father used to successfully sell cars. He taught me that what you need to make a good business is good networking and integrity. My Mother also told me that when my grandma used to pick up my father, people loved her outfits so much, she would come back the next day and sell versions of her fashionable clothing.
Q: What inspired you to start TSC Agency and what were some of the initial challenges you faced?
A: I see myself as someone who connects brands to her audiences. I started the TSC because I saw that there were a lot of small businesses that have the right to be promoted just as much as big brands but they were often overlooked or underrated, I wanted to change that.
Q: You’ve worked with high-profile clients like Zaron, Puma, GTCO, Eco Bank and many more. What advise would you give someone who is just starting out with respect to attracting and gaining the trust of high profile clients?
A: The two things that I stand by is staying consistent and treating all my clients equally, you never know. One time I had a small job but I treated it the same way I would treat any job and without realising, someone really important was going to be there, because I didn’t see the small job as a ‘small’ job the important person ended up being very influential in my first big project.
Q: Ozinna.com has become a premier destination for Nigerian fashion. What were some key lessons you learned from its initial challenges and eventual success?

A: I did not realise there were many arms to a website, I just assumed that just because I wore pretty clothes people would want to buy my clothes but having a website is so much more. Eventually success came when I had quality control and figured out the logistics.
Q: Your style is both bold and trendsetting. How do you stay inspired and keep your fashion choices fresh and innovative?
A: There is no working formula with my style, I go with my gut and just stay true to myself.
Q: As the lead curator for Ozinna.com, how do you select quality pieces that reflect both heritage and contemporary trends?
A: That’s a good question, it becomes more and more difficult to select brands that work for our audience. I am slowly building a team to do this with, thankfully my passion for Nigerian and African clothing allows me to keep up with the new brands and trends.
Q: Who are some of your biggest inspirations in fashion, both locally and globally?
A: Olivia Palermo has to be the person I took and take the most inspiration from. She is an American influencer that was able to create an extension of her social media into a business, so when I started my website, I mirrored her as inspiration.
Q: What would you say is the biggest challenge you’ve faced as a woman in the business world, and how were you able overcome it?
A: My biggest challenge has always been that I have been underestimated, a number of times, it’s not just a sex thing, but it’s also an age thing, but I have been able to stay consistent and true to myself.
Q: Describe your personality using four dynamic words. A: Multi-faceted, Hard- working, Positive and Kind
Q: Your faith seems to play a significant role in your life. You’re very outspoken about your love for God, your followers online can attest to this with your uplifting sunday messages and encouraging messages during Lent. Would you say your relationship with God influences your personal and professional decisions?

A: I am a big believer that God is in control of everything in my life especially since after dealing with grief in 2020, my faith has strengthened.
Q: If you were to change something about yourself what would it be? A: I wouldn’t change a thing, I am a work in progress.
Q: How do you maintain a healthy work-life balance with your busy career, and what activities help you unwind and recharge?
A: I do not think I have a healthy work life balance, it is something I am trying to figure out. I unwind and recharge by watching my favourite shows and spending quality time with my family.
Q: We know you’re a really big fan of Arsenal football club. Besides your passion for football, what other hobbies or interests do you have?
A: I don’t have that many hobbies but for me it just revolves around football, family & fashion.
Q: Who are your favourite people in the world? A: My favourite people know themselves.
Q: Tell us about a time when you felt the happiest you’ve ever been
A: My brother’s wedding, my brother got married 5 years ago, I just remember the family having such a joyous moment with our loved ones.
Q: If you had the opportunity to go back in time what would you change or do differently, how would that change affect your life now?
A: Maybe there are some things that I wish didn’t happen the way they did but I am a firm believer that everything happens for a reason.
Q: Congratulations on the success of your recent pop-up event in Ghana, should we be expecting similar events in other African countries and what other exciting plans do you have in the nearest future for Ozinna.com?

A: The pop up was really successful and it made me definitely realise that Nigerian fashion can be appreciated in different markets and I want to explore that more. There are definitely other places to expect us soon.
Q: What would you like people to remember you for?
A: I want people to remember me for being impactful and uplifting in any aspect of their life whether that be professional, personal or spiritually.
Q: What advise would you give to young women who are struggling with finding themselves or their purpose in life?
A: That person should try and become more self aware and find people that inspire them. Take inspiration from the successful and think about how you can mirror some of those qualities and make them your own.
Q: One last question. How has the loss in your life impacted you? Your achievements have been incredible year in year out, Your dad must be proud of you. What advice would you give to those going through loss?
A: Give time, time, understanding that grief is a never ending process. I find that people with grief think that one day they will wake up and be better but it is actually about understanding and dealing with your loss.Grief actually pushed me to be better especially with my work.
Q: Thank you so much for chatting with us Zina! Keep being amazing, we wish you all the best in your future endeavours!
A: Thank you 🙂

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